ABOUT
DEVRELLA
WE HELP STARTUPS AND SCALE-UPS WITH DEVELOPER-FIRST SAAS SOLUTIONS GROW THRIVING ADOPTER COMMUNITIES.
Ready to grow your developer-first SaaS business?
MEET OUR TEAM
HELLO! WE ARE DEVRELLA. WE HELP TECH STARTUPS GROW. LIKE TO TEAM UP? GET IN TOUCH!
We are team of developer marketing and devrel specialists. We help innovative B2D SaaS businesses like yours grow awareness, engagement, adoption and love for your product and brand.
We create effective branding, messaging and content that resonates with technical audiences, and speaks directly to the situations, motivations and challenges of your Ideal adopters.
And because we mostly work with startups, we know how to make it efficient—maximising budget, resources, and your team’s efforts.
Ready to get things moving? Let’s talk!
Wendy Devolder is a strategy consultant at DEVRELLA, the developer marketing agency for B2D startups. She helps marketing teams and founders of tech startups attract and engage ideal adopters, drive successful adoption, and foster loyalty and advocacy for their solutions and brand. Wendy also organises the DevRellers Meetup, and regularly shares her developer marketing expertise in guides and blogs.
Gerardo helps tech startups and scale-ups transform ideas and technical concepts into visual language, and provides graphic design, visual branding solutions, and bespoke illustrations at developer marketing agency DEVRELLA. He has worked as an Art Director, Brand Designer, Illustrator, and Graphic Designer across various agencies and served as a Professor of Digital Arts and Art History at several universities.
Abby supports developer communities with technical learning content and helps teams at developer-first SaaS businesses build exceptional developer experiences for their solutions. With a background in full-stack software engineering, and passionate about teaching and mentoring, Abby champions initiatives promoting digital equity and access, including Code Club, Code First Girls, and Coding Black Females.
Michael is a Software Engineer and Trainer with 20 years of experience. He specialises in JVM-based languages like Java and Kotlin, but also has experience with TypeScript, C#, and Python. Since 2023, his focus has shifted to AI and Generative AI. Michael is passionate about empowering developers, regularly shares his expertise through blogs, guides and webcasts, and has taught hundreds of classes to thousands of developers.
HOW WE WORK
ADOPTERS FIRST. FOR GROWTH THAT LASTS.
UNDERSTAND YOUR PRODUCT’S WHAT, WHY, HOW AND FOR WHOM.
Strengthen your team’s ability to drive success with a shared, strategic understanding of your solution’s positioning, unique value, and its Ideal Adopters—those who benefit most.
ATTRACT AND ENGAGE YOUR IDEAL ADOPTERS.
Attract and engage an audience that is aligned with your Ideal Adopters by crafting branding, messaging and content that speaks directly to their unique situation, motivation and challenges and is shared in the formats and channels they enjoy and trust.
ENABLE AND NURTURE YOUR ADOPTER COMMUNITY.
Enable successful adoption with well-crafted guides, engaging tutorials, quality docs and by fostering a supportive community where adopters can connect, exchange skills and insights, and share their product ideas and feedback with a responsive team.
DELIGHT AND CELEBRATE YOUR COMMUNITY CHAMPIONS.
Foster loyalty, love, and advocacy for your solutions by celebrating the insights, contributions, and success stories of your adopters, community contributors, and champions through blog posts, case studies, events, awards, and social media.
COMPANIES WE’VE ENJOYED WORKING WITH
CONNECT
LIKE TO LEARN MORE ABOUT DEVRELLA?
Head over to our web, community and social pages here.
.svg)
.svg)
.svg)
.svg)
