WEBCAST
HOW TO GIVE PEOPLE COMPELLING REASONS TO JOIN YOUR COMMUNITY
WITH TALKS BY EMILY OMIER.
TL;DR
HOW TO BUILD A COMMUNITY YOUR ADOPTERS LOVE TO BE PART OF?
No matter your product—whether an open source project, a developer tool, or even a motorcycle or exercise equipment—growing a thriving community requires giving people a compelling reason to join. A reason that goes beyond the value they get from simply using your product anonymously.
In this talk, Emily Omier explores how to accelerate community growth by positioning your community intentionally, covering actionable steps to help you highlight the unique value your active members will gain from joining.
WATCH
HOW TO GIVE PEOPLE COMPELLING REASONS TO JOIN YOUR COMMUNITY?
This webcast was produced by the devrellers meetup and recorded at DevRelCon in September 2023.
TRANSCRIPT
HOW TO GIVE PEOPLE COMPELLING REASONS TO JOIN YOUR COMMUNITY?
TALK SUMMARIES
TALK: HOW TO GIVE PEOPLE COMPELLING REASONS TO JOIN YOUR COMMUNITY, BY EMILY OMIER
No matter what kind of product you have — open source project, proprietary developer tool, motorcycle, exercise equipment — if you want to build a community you have to give people a reason to join the community that goes beyond the value they get from anonymously using the product. In this talk, Emily Omier will talk about how to intentionally position your community, including isolating the unique value that people will get from being active community members that they can’t get any other way. Attendees will leave with actionable steps to take to put these marketing fundamentals in place and ultimately accelerate their communities’ growth.
SPEAKERS & CONTRIBUTORS
A TALK BY EMILY OMIER, HOSTED BY WENDY DEVOLDER, WITH THANKS TO GRAHAMTHEDEV AND RICHARD RODGER FOR FACILITATING THE Q&A.
Emily Omier is a consultant who helps open source startup founders accelerate revenue and community growth by refining positioning and creating commercial offerings that reflect customer usage. Emily is the author of Positioning Free Open Source Software, hosts The Business of Open Source podcast, writes a daily newsletter on open source and business, and contributes regularly to The New Stack on entrepreneurship.
Graham R, also known as GrahamTheDev, is an Accessibility Specialist dedicated to ensuring content, events, and company assets are accessible to as many people as possible. An Invited Expert at W3C, Graham works to optimise experiences for all users, ensuring optimal accessibility across platforms and touchpoints for the widest audience.
Wendy Devolder is a strategy consultant at DEVRELLA, the developer marketing agency for B2D startups. She helps marketing teams and founders of tech startups attract and engage ideal adopters, drive successful adoption, and foster loyalty and advocacy for their solutions and brand. Wendy also organises the DevRellers Meetup, and regularly shares her developer marketing expertise in guides and blogs.
Richard Rodger is the founder and CEO of Voxgig, a company that provides tools and services to help developer advocates, conference organisers, and other professionals in the DevRel space maximise their impact. Richard also hosts a podcast where he discusses developer relations, public speaking, and community events and regularly contributes articles to the Voxgig blog.
ORGANISERS & SPONSORS
ORGANISED BY DEVRELLERS, SPONSORED BY DEVRELLA, EMILY OMIER CONSULTING AND DEVRELCON.
RESOURCES
INSPIRED TO LEARN MORE?
Explore the resources referenced by Emily, Graham, Richard, and Wendy below.